Matthew Alexander "Max" Frost is a singer, songwriter, producer, and multi-instrumentalist from Austin, Texas, who is signed to Atlantic Records. He has released two EPs: Low High Low in October 2013, and Intoxication in September 2015, followed by the release of his debut album, Gold Rush, in 2018.
Frost credits his influences as The Beatles ("because of the craze they started"), Frank Sinatra, and hip-hop music in general. Rolling Stone called Frost's music "heart-felt soul crooning atop songs that lie somewhere between blues, R&B, hip-hop and electronic pop", and included him in its September 2014 list of "10 New Artists You Need to Know". Westword remarked that "channeling influences from vintage soul, R&B and blues, Frost’s sound is unmistakably retro", and added, "his beats, claps and vocals jointly create an identity that is elegant and unique".